Then we fix it at the source — the workflow, decisions, and incentives underneath, not another AI pilot or tool. It starts with a 10-business-day Operational Friction Diagnostic: a ranked, dollar-sized map of where the money goes and exactly what to fix first. $25,000 fixed fee.
0.0×
Engineered as Lead Systems Architect. Rebuilt four layers in sequence — input quality, decision protocols, automation handoffs, incentive alignment. No new product, no new team, no new capital. The pattern that now runs every Mezura engagement.
Engagement · Anonymized YC W18 portfolio company · 2024 engagement
FIG. 01 · CONVERSION TRAJECTORY
In Q3 2025, McKinsey surveyed 1,993 organizations across 105 countries. 88% reported using AI in at least one function. Only 6% saw meaningful EBIT impact.
What separated the 6% from the rest was not the algorithm. It was not the vendor. It was the willingness to redesign how work actually gets done — the layer Big Four firms aren't structured to sell and AI labs can't sell at all.
Mezura sells only that.
FIG. 02 · 10/20/70 FRAMEWORK
BCG 2026
McKinsey 2025
When senior operators describe what AI was supposed to fix, they don't use the language of algorithms. They use these five sentences.
"We keep paying for tools we don't use."
Technology that costs more to maintain than it would cost to replace. License fees compound, integration debt accrues, and no one owns the question of whether the spend produces a return. The average mid-market business sits on $200K–$2M of unused tooling cost annually — visible only when someone runs the audit.
"Every exception goes through one person."
Workflows that route every irregularity to the same human bottleneck. AI can't help here — there's no rule to encode.
"We have dashboards no one acts on."
The reporting layer exists. The decision protocol does not. Data without decisions.
"Headcount grows faster than revenue."
Work that exists because no system was ever built to not need it. The operating model never scaled.
"Three departments report three numbers for one question."
Marketing, ops, and finance maintain separate truths. Every meeting starts with reconciliation.
Walked in order. About 50% of buyers continue from Chapter 1 to Chapter 2. About 50% of those continue to Chapter 3.
A clear map of where your revenue and operations are leaking — and exactly what to fix first.
$25K firm
Fixed fee · Paid upfront
RevOps, workflow, and AI implementation rebuilt where the diagnostic said it would pay off most.
$75K – $125K
Milestone-based
Sustained execution against conversion, cost, and throughput metrics. Skin in the game on numbers we've moved before.
$15K – $25K / mo
+ Outcome bonus up to $100K
Outcome-based pricing fails when measurement is loose. Each metric earns its share independently — paid at month 12 and 18 with durability verification. Metrics chosen for what we've demonstrably moved: conversion, cost-per-X, throughput. Not EBITDA forecasts.
FIG. 03 · BONUS WEIGHT DISTRIBUTION
$0K
Total bonus ceiling$0K
25% of bonus · Controllable$0K
35% of bonus · Semi-controllable$0K
40% of bonus · External factors$25,000 firm. 10 business days. A 90-second qualifying step, then checkout — clear fit starts immediately, borderline gets a same-day founder read first. If it doesn't produce clarity, we keep working at no extra cost until it does.